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We provide simple solutions to real life multicultural marketing challenges using big-data technologies

Yes, it’s true.
You can reach individual people who are in market,
directly on every device they use. Today.

IT’S FINALLY HERE

We’ve been waiting for it, and so have you. The promise of technology letting marketers have a one-to-one relationship with real people is now a reality.

THE OLD WAY

No longer do you have to advertise to a broad general audience in hopes that a segment will get your message. It’s wasteful and you can’t know for sure if it worked.

THE NEW PARADIGM

Start with your audience first. After you've found the individual people you want to reach, send them a message wherever they are whether its online, on their phone, on their social media pages and even on their addressable TVs.

1

Define your audience

4

Craft the right message

2

Filter by behavior

5

Publish and Measure

3

Find them on all Channels

6

Reap the Returns

That’s how we do it. Start with the audience first, then measure the results.

We start with the world's largest consumer databases.

  • Over 800 Million Consumers Worldwide
  • 97% of all Americans
  • 230 Million U.S. adults 18+
  • Over 4000 unique behavioral data models on each individual
  • 20 Trillion data transactions a year

And A Rich Multicultural Dataset

  • Over 60 million multicultural adults
  • 1500+ unique data points on each
  • 4000+ modeled behaviours
  • Over 4000 unique behavioral data models on each individual
  • 48 Socio-economic and demographic lifestyle clusters

The Multicultural Consumer

The Multicultural Consumer is everywhere

  • Makes Up One Third of U.S. Consumers
  • Top 25 DMA's are Majority Minority

The Multicultural Consumer is One Third of the U.S.

Hispanics Over-index On Mobile And Social Use

  • They generate large amounts of data
  • Cellphones have been in their life for a long time, out of necessity

Expansive Publishing Capabilities

  • Comscore 1000+
  • All Social Media
  • 200+ million Mobile Devices
  • 300+ million Desktops
  • 40+ million Addressable TV Screens
  • 20+ million Game Consoles

We’ve partnered with the leader in Mobile

When it comes to precision targeting and measurement at the cash register, no other solution comes close to the level of accuracy and scalable segmentation offered by 4INFO.

Learn More About Mobile

Attribution and Measurement

  • In Store Visits
  • Credit / Debit Card Transactions
  • First Party Data (CRM) On-boarding & Matching
  • Location Based Response Measurement
  • Call Center Performance
  • Telephony / SMS Tracking
  • Custom Built Offer Based Metrics

A call to "Action!"

With all the data you have available about your audience, you should be able to tailor their experience specifically for them. This applies to everything from creative ad units to body copy on a landing page. It also applies to high end video production.

Through our sister company, REMG DESIGNS, we can provide the highest production quality video for online, or broadcast on air – backed by seasoned veterans of the video production industry.

REACH
Who You Want
Where They Are
When They’re Ready