We provide simple solutions to real life multicultural marketing challenges using big-data technologies
Yes, it’s true.
You can reach individual people who are in market,
directly on every device they use. Today.
IT’S FINALLY HERE
We’ve been waiting for it, and so have you. The promise of technology letting marketers have a one-to-one relationship with real people is now a reality.
THE OLD WAY
No longer do you have to advertise to a broad general audience in hopes that a segment will get your message. It’s wasteful and you can’t know for sure if it worked.
THE NEW PARADIGM
Start with your audience first. After you've found the individual people you want to reach, send them a message wherever they are whether its online, on their phone, on their social media pages and even on their addressable TVs.
Define your audience
Craft the right message
Filter by behavior
Publish and Measure
Find them on all Channels
Reap the Returns
That’s how we do it. Start with the audience first, then measure the results.
We start with the world's largest consumer databases.
- Over 800 Million Consumers Worldwide
- 97% of all Americans
- 230 Million U.S. adults 18+
- Over 4000 unique behavioral data models on each individual
- 20 Trillion data transactions a year
And A Rich Multicultural Dataset
- Over 60 million multicultural adults
- 1500+ unique data points on each
- 4000+ modeled behaviours
- Over 4000 unique behavioral data models on each individual
- 48 Socio-economic and demographic lifestyle clusters
The Multicultural Consumer
- The Consumer
- The Marketers
- The Channels
- The Solution
The Multicultural Consumer is One Third of the U.S.
Hispanics Over-index On Mobile And Social Use
- They generate large amounts of data
- Cellphones have been in their life for a long time, out of necessity
Expansive Publishing Capabilities
- Comscore 1000+
- All Social Media
- 200+ million Mobile Devices
- 300+ million Desktops
- 40+ million Addressable TV Screens
- 20+ million Game Consoles