What is a Vertical Ad Network?

A Vertical Advertising Network, or Vertical Ad Network, is usually focused on delivering advertising to a specific audience. It is a highly specialized network with a relatively low global reach but also boasts a high reach for very specific targets.

Vertical Advertising Networks will usually offer less reach, but more exact reach, for advertisers. Vertical ads service significantly fewer impressions than horizontal ads since the reach is less broad. Because of this, a Vertical Ad is known as a “known buy” because advertisers know exactly which audience is being targeted.

What is a Horizontal Ad Network?

A Horizontal Advertising Network, or Horizontal Ad Network, focuses on delivering advertising on a large base of inventory that is available to the advertiser. The reach for this type of network is extremely broad. Horizontal ads offer reach, scale, and multiple targeting opportunities for advertisers.

Because the reach for horizontal advertising is so broad, it can provide billions of impressions per day, though those impressions are not as targeted as vertical advertising. Such ads are considered “blind buys” because the advertiser does not who where the impressions will serve.

What is the Difference Between a Vertical Ad Network and a Horizontal Ad Network?

Vertical Ad Networks are highly specialized. Horizontal Ad Networks are not. This means that while horizontal ad networks offer more coverage, these networks to not target specific demographics or customer behaviors.

Why Choose a Vertical Ad Network?

When it comes to the food and wine industry, it is very important to advertise to very specific demographics. That means targeting viewers of recipe websites with specific ads for ingredients they might need for their specific dish, or viewers of niche specialty cuisine websites with unique international products. These ads are not as successful on non-relevant websites, which is where they would be published via a horizontal ad network.

Human Connex for Your Vertical Ad Solutions

At Human Connex, we know the real value of vertical advertising for food and wine companies. Supermarkets, grocery stores, specialty food companies, and every niche in between needs to reach the right potential customers at the right time– namely, when they are viewing recipes on blogs or websites and need specific food products that an advertising business may offer.

If you want to reach grocery buyers and household cooks globally or locally, contact us about how Human Connex can help.